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PRJCT POP-up

EVENT

WEBSITE

MARKETING

PRJCT POP-UP

/OVERVIEW

PRJCT pop-up – Our first offline event for the launch of the second drop of PRJCT Studio

CHALLENGE

PRJCT Studio is a new, fairly unknown fashion brand, which makes it hard to attract customers to a pop-up. We also had a limited budget to work with, from which we had to rent a space, decorate it and do marketing. With our marketing, we wanted to incorporate a way of guerilla marketing to get the attention of visitors of the city center of Eindhoven. 

APPROACH

To tackle the first problem; the location, we contacted a few location such as clothing stores, empty spaces in the city center and hotels. Eventually we we’re able to come to an aggreement with The Student Hotel Eindhoven to use their lobby as event space.

For the marketing we choose an mix between offline and online. We created 3D models of the three t-shirts that were being released, and developed a Snapchat© lense for each of the models. We spread copies of the Snapchat codes throughout the city centre of Eindhoven, together with chalk painted sign on the ground.

 

PRJCT POP-UP

/ EVENT

EVENT

PRJCT POP-UP

/ WEBSITE

WEB DESIGN

Updated website design to accompany the new drop.

For the launch of the new drop we also wanted a fresh look for the PRJCT studio website. A clean minimalistic, black and white website design is the end result of this rebranding. 

PROBLEM

/ SOLUTION

01/

How can we create a interactive mix between offline and online media.

With the use of Snapchat lenses and the physical codes, we created an unique AR experience to promote the new clothing of PRJCT Studio

02/

How can we use this offline consumer moment to also highlight our PGI member’s work?

To accompany the clothing aspect of our pop-up we asked three of our PGI graphic designers and photographer to display their best work. Together with the beats from JFRY we showcased the potential and skills of our creators. 

03/

How can we funnel pop-up visitors into our online marketing channels? 

High-performance media and assets served by Adobe’s best-in-class media management tools.

04/

How can we convert the pop-up space into a styled venue?

We decided to build and use various assets to decorate the space in The Student Hotel. With a custom build cash register, custom painted backdrop, t-shirt display, and our TV installation we had various eye-catchers.

PROBLEM

/SOLUTION

01/

How can we create a interactive mix between offline and online media.

With the use of Snapchat lenses and the physical codes, we created an unique AR experience to promote the new clothing of PRJCT Studio

02/

How can we use this offline consumer moment to also highlight our PGI member’s work?

To accompany the clothing aspect of our pop-up we asked three of our PGI graphic designers and photographer to display their best work. Together with the beats from JFRY we showcased the potential and skills of our creators.

03/

How can we use this offline consumer moment to also highlight our PGI member’s work?

To accompany the clothing aspect of our pop-up we asked three of our PGI graphic designers and photographer to display their best work. Together with the beats from JFRY we showcased the potential and skills of our creators.

04/

How can we convert the pop-up space into a styled venue?

We decided to build and use various assets to decorate the space in The Student Hotel. With a custom build cash register, custom painted backdrop, t-shirt display, and our TV installation we had variou

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s eye-catchers.

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