mick – backseat

VIDEO

CONCEPTING

CREATIVE DIRECTION

MICK – BACKSEAT

/OVERVIEW

Mick – We created a music video to accompany the launch of his latest single “Backseat” ft. LiloDc.

CHALLENGE

On of our PGI members; MICK,  was working towards releasing his new single: Backseat. He wanted to accompany this with visuals to promote on social media, after he reached out we decided we take it up a notch and create a music video. We were limited in what we could do because we had to obey to the COVID-19 rules. 

APPROACH

During our innitial video call we brainstormed about ideas and type of video we were after. We decided to do a story based video and we started discussing what the main premise of the story had to be. After we laid down the foundation PRCJT started with the storyboarding phase and converting the ideas into scenes that we could easily and quickly shoot. After presenting the final storyboard we moved to the practical phase. We gathered all the assets needed and decided on a location, actors, and date to shoot. After an intense day of editing and multiple drafts, we delivered the final product to the client. 

RESULT

VIEWS

EVENTSOFT

/BRANDING

VIDEO

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